Marcela Florido

Marcela Flórido (b. 1988, Brazil) creates multifaceted paintings that examine contemporary perspectives on identity, gender, and cultural representation. Her work synthesises influences from her experiences in Rio de Janeiro, London, and New York, creating richly layered narratives that challenge traditional artistic conventions.

 

Her methodology begins with spontaneous drawing directly on canvas, establishing compositional frameworks that evolve through successive applications of oil paint. This process allows for continuous reinterpretation of personal and collective memories, with colour serving as both technical tool and conceptual device. Flórido's awareness of Latin American artistic traditions informs her practice while she develops her own contemporary visual language. The artist's work investigates questions of belonging and identity formation in contemporary society. Her paintings create psychological environments where personal narrative intersects with broader cultural discourse. Through this approach, Flórido generates complex visual dialogues that interrogate established perspectives on cultural identity and gender representation while exploring the fluid nature of memory and place.